How AI is Transforming the Travel Industry | Eastern Peak

Use cases of AI in the travel industry

Innovative computer systems brought enormous changes into the tourism sphere a few years ago and are still causing a considerable paradigm shift. Let’s have a closer look at AI technologies applied in different spheres of the travel life-cycle.

AI-driven travel chatbots

The conception of AI in travel and hospitality has reengineered the whole ecosystem. Travel agencies and hotels that apply chatbots as an indispensable part of their AI strategy are more likely to increase their profits and boost customer experience. AI chatbots have radically transformed the mode of processing booking searches, especially in the hospitality business, where bots can substitute a hotel receptionist to handle booking queries.


Edwardian Hotels has successfully implemented a virtual concierge Edward. This AI-powered application is tailored for text messages, through which it provides the guests with customized data and necessary help. It can answer hundreds of questions concerning the nearest restaurants, bars, railway stations, local sights, etc.

Voice-based digital assistants

AI-empowered technologies for voice recognition have laid the ground for a novel concept of the digitalized hospitality industry. Thus, many hospitality companies globally are applying voice assistants that give tremendous advantages to both visitors and hotels. These solutions belong to a group of speech recognition software that can be embedded into a computer, laptop, smartphone, or tablet.


The hotels that pioneered voice assistants were Aloft Hotels and Wynn Resorts Las Vegas. The hoteliers deployed Apple Siri and Amazon’s Echo speakers. Following the practice of these businesses, voice devices were later implemented in many other hotels, particularly Charlotte Marriott City Center, Wilkinson’s Resort, and Clarion Hotel Amaranten.

Automatic facial recognition

A notable case of AI in travel and tourism is the utilization of facial recognition technologies meant to identify individuals by their facial features. Facial identification functions in compliance with the safety boundaries and legal requirements. This biometric solution recognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.


Testing a facial screening method conducted by the Transportation Security Administration at some American airports proved this solution to be effective for the automated verification at checkpoints. The airlines that actively apply AI-driven facial identification include JetBlue Airways, LOT Polish Airlines, and Adria Airways.

Personalized recommendations for tourists

Tourist recommendation systems are a bright sample of utilizing machine learning in the travel industry. Such systems are heavily adopted by various tourism facilities to enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures.


Personalized recommendations are based on user behavior data obtained from particular actions people perform on travel-related websites. Supposing a person is surfing the Skyscanner site to find a suitable flight from Boston to Washington, at the same time, he will be recommended some hotels to stay at during the visit.

Profound sentiment analysis

Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.


Travel reviews help entrepreneurs determine tourist needs and discover the negative and positive sides of their services. Tourists can use information from review platforms like Expedia, TripAdvisor, and Lonely Planet to avoid problems while planning and going on a trip.

AI baggage handling solution

Automated baggage systems at airports testify to the successful AI applications in the travel industry. The baggage services have to deal with tons of that stuff daily. Luckily, digital innovations and improvements have modernized tracking and handling methods that ensure seamless experiences for airlines and their customers through reliable baggage services.


The first trials of AI-driven technology for baggage handling were made at Eindhoven Airport in the Netherlands. BagsID claimed that the experiment conducted at this airport has proven the efficiency and reliability of AI-based solutions for luggage check-in. They plan to prolong the pilot until 2023 to deliver even more profound and extensive trials.

Robotic technologies for self-service

Travel agencies, hoteliers, airports, and other tourism businesses highly appreciate the degree of self-service provided by virtual assistants and robots. Recently, hotels have widely implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.


A fascinating example of robots in the tourism industry derives from the Henn-na Hotel in Japan. Here you will be greeted by a woman robot and a dinosaur robot at a guest desk, your luggage will be carried by a robot porter and you will not need a key to enter your room as they utilize facial recognition software instead.

AI-empowered flight forecasting apps

AI-based methods were used to develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels. These innovative solutions serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.


The best AI practices were applied for developing the Hopper application that was launched in 2015 and has become the fastest-growing app for flight booking.

Final considerations

Obviously, the impact of artificial intelligence in the tourism industry should not be underestimated. Today’s AI-driven solutions reveal another dimension to a big number of travel facilities, including airports, railway stations, hotels, and other businesses.



Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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Eastern Peak

Eastern Peak

Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.