How to Create a Meditation App: A Go-to-Market Guide | Eastern Peak

Why people meditate

  • People try meditation to improve their general wellbeing, boost energy, strengthen memory and concentration, and fight stress, anxiety, and depression. Data from the US National Health Interview Survey shows that over 60% reported significant improvements after trying meditation.
  • Mindfulness meditation helps those who struggle with insomnia and posttraumatic stress disorder.
  • Meditation can maintain and improve cognitive abilities and even contribute to preventing Alzheimer’s disease.
  • Another study shows that using a mindfulness meditation app can also reduce loneliness and enhance social contacts. It may also explain the potential effectiveness of meditation practices in the pandemic and post-pandemic reality.
  • People dealing with addictions, including alcohol use disorder and binge eating, can also benefit from transcendental meditation and mindfulness practices.
  • Several meditation types help to normalize blood pressure and other rates which can prevent heart diseases.
  • Even short daily meditation sessions can improve your productivity by sharpening your attention and memory.

What is a meditation app?

  • Accessibility. Today, mental health awareness has become commonplace. However, the corresponding services may lack in certain regions and localities, whereas meditation mobile apps are more accessible.
  • Cost-efficiency. Meditation apps offer mental health support for users who can’t afford regular therapy sessions or other costly wellness services.
  • Effectiveness. Using meditation apps has shown promising results in strengthening mental health and improving well-being.
  • Convenience. Apps don’t require scheduling appointments, waiting for them, and even leaving the house. If you need to reduce anxiety, get some sleep, enhance productivity, or just feel better, you can get it instantly from your gadget.
  • Confidentiality. Apps ensure autonomous meditation practice, so no communication or interaction with other people is needed, and you can deal with your requests anonymously.

Calm & Headspace: Success stories

Calm

  • The app lives up to its name, given the whole product, and primarily the design, is saturated with tranquility.
  • Sleep Stories is a distinctive detail of the app that offers calming narratives to help fall asleep faster.
  • The app interacts with influencers and celebrities, such as Eva Green, Stephen Fry, Leona Lewis, and Matthew McConaughey featuring in Sleep Stories.
  • Daily Calm offers a 10-minute program that helps even the busiest users build a routine.
  • The company places much emphasis on the scientific basis of mindfulness practices, and their content gets reviewed by professionals.

Headspace

  • Headspace’s characters are funny and recognizable.
  • The color palette creates friendly and comforting vibes.
  • Game-like elements capture users’ eagerness to continue using the app while encouraging them not to give up on the process.
  • The app offers content for children, which expands its user base and contributes to an individual’s wellbeing no matter the age.
  • Headspace is present everywhere, from emails to its official blog and YouTube channel.

The best meditation apps on the market

Insight Timer

Waking Up

Simple Habit

Stop Breathe Think

Sattva

Key features of meditation apps

  • Onboarding block. Pay special attention to this part, as it will be the first impression a user gets of your meditation app. Show off the design while showcasing, in a nutshell, the positive effects of meditation, hooking them with a concise but beckoning overlook of the main app features.
  • Personal profile. The best meditation apps strive to provide a personalized experience for every user, and a profile is a great tool for it. Make it customizable and useful. For example, you can let meditators track their progress in real time or connect with a community.
  • Meditation library & sessions. Needless to say, it’s the core of your app. Start with the basic sections and then add more options — here the sky is the limit; just make sure it is well-organized and searchable.
  • Play screen. This part can drastically affect the user experience in your app. The play screen can be minimalistic or with an image in the background. Ideally, it should comply with the type of meditation and reflect its purpose.
  • Progress tracker. This component is responsible for user engagement. Let meditators see how far they have come, and they will crave to continue. Progress tracker will also help users stick to the habit of daily meditations, and eventually, they will be grateful for this feature.
  • Push notifications. You can engage users by reminding them to meditate with kind notifications. You can make it even more personalized, add a joke, or just make it a classic friendly reminder. Just like everywhere in meditation app development, it’s another space for creativity.

How to make a meditation app: 6 things to consider

Research and validate your idea

Specific design

Choose a monetization model

  • Subscription is the most commonly used monetization tactic for apps like Headspace . Users have a chance to get a limited number of sessions and then decide to pay monthly, yearly, or once for a lifetime.
  • In-app purchases is a way to unlock a part of the content, for instance, a thematic set of meditation sessions.
  • Pay per download might not be the best choice for a meditation app , as users usually want to get to know the app before giving money for it. However, some popular apps like Buddhify still use this system.

Personalization

Wearables integration

Consider gamification for user engagement

Wrapping up

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Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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Eastern Peak

Eastern Peak

Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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