How to Introduce New Features and Drive Product Adoption | Eastern Peak

What is product improvement

Identifying product improvement opportunities

Feature announcement strategies

Pre-launch

Make sure your users can easily learn about new features

In-app environment

Company blog

Email

Social media

Webinars

Press-releases

Tailor your message to different user groups

Don’t overlook the WOW factor

Introduce new compelling features instead of features you plan to remove

Coach your sales reps

Final thoughts

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