Sports Betting App Development: How to Get Started | Eastern Peak

How does sports betting work? 5 types of sports betting

  1. Moneyline. In moneyline bets, you simply bet on who wins and receive a smaller or larger reward, depending on whether your winner is a favorite or the underdog. For instance, betting $470 on the favorite can result in a $100 profit, while putting $100 on the underdog can get you $250 when they win.
  2. Head-to-head bets. Head-to-head is an aspect of moneyline where you bet on a single winner; for instance, in car or horse racing.
  3. Parlays. Parlays — also known as accumulator bets — combine several bets into one wager. Your potential profit increases as more bets are added to the pool. If any of those bets loses, however, the whole wager is lost.
  4. Teasers. Teasers are a variation of parlay bets where you receive a lower payoff for a larger shift of the point spread in your favor. Basketball, soccer, and football betting apps can get the most benefit from adding the option of teaser betting.
  5. Prop bets. The best app for sports betting will find a way to attract users who have never even placed a bet before. Prop bets offer a fun and easy introduction to betting, and you should include this type of gambling if you want to make your application beginner-friendly. In props, bets are made on events that don’t require any knowledge of the sport or of the teams playing. For instance, which side will win the coin toss, whether the number of the winning car will be higher than 9, and so on.

The best sports betting apps of 2021

William Hill betting app

Paddy Power


The biggest challenges of sports gambling app development

Laws and regulations

Launching the app to the app stores

  • your app must target the U.K., Ireland, or France;
  • you must have a gambling license from the locations your app is targeting;
  • your app must be free;
  • you cannot use in-app billing; and
  • your app must have a geo-fence and be rated Adult Only.

How to make a betting app: crucial functionality and features

Admin panel

  • log in/log out;
  • app monetization management;
  • user management (view transaction history, ban or add users, send notifications);
  • app customization functionality; and
  • bookmaker management.

User side

Registration and account

Place a bet

List of wagers




Betting guides

Statistics and schedules

Live scores

Additional user features

  • live stream games;
  • have cross-platform compatibility;
  • introduce bonuses and discounts;
  • extend your payment methods to cryptocurrencies;
  • add more types of betting, including in-play betting;
  • add chats and comment sections;
  • make the info section available offline;
  • allows users to log in via Facebook and other social media;
  • add support for multiple languages; and
  • offer 24/7 customer support and accept users’ feedback about the app’s performance.

Integrate a payment system

  • Skrill
  • Cardinity

How to get started?

  1. get a gambling license that covers all locations where you wish to operate;
  2. choose a software development company;
  3. decide on what payment methods to integrate;
  4. start designing your marketing campaign;
  5. build a sports betting app; and
  6. begin collaborating with professional sports representatives, teams, and brands to expand your reach and attract investment.




Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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Eastern Peak

Eastern Peak

Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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