Top 11 Methods to Prioritize Features for Your MVP | Eastern Peak

What is feature prioritization

The significance of startup feature prioritization

Making sure your product is unique

Ensuring that your solution is helpful

Reaping financial rewards

Accelerating app release

Defining your product development timeline and budget

How to decide on your MVP features

1. Get to know your users

2. Identify problems

3. Learn how they are currently getting their needs met

4. Study your competitors

5. Know your strengths

6. Come up with a value offering

MVP feature prioritization models

1. Feature Priority Matrix

  • Effort — how resource intensive does the implementation of this feature appear.
  • Impact — how valuable it is to your clients and how impactful it is from a business perspective.
  • Risk — how potentially difficult it will be to implement this feature.
  • Must-haves — the absolutely necessary and the most low-risk functions.
  • Can-be-dones — the not so impactful ones that may be introduced in the later MVP versions.
  • Nice-to-haves — not particularly impactful, these characteristics set your product apart from the others. The costs and risks of their development, however, render them improper for an MVP, so they should be included in the next version.
  • Waste of time — both high-risk and low impact features.

2. Feature Buckets

  • Customer requests — the functions that users were specifically asking for, for example, a recording option in a video chat app.
  • Metric movers — these features will enhance your app metrics, such as user engagement, customer satisfaction, and income. This bucket will contain the most valuable features, so it should be filled correctly.
  • Delights — minor, yet attractive features, such as unique stickers or emojis.

3. MosCoW Matrix

  • Must-haves. These are the main features of your product that, basically, make it viable. Without these features, your app would not work, or their absence would compromise its security.
  • Should-haves. Less critical, but still quite important functions. Your MVP will work without them, but still, you wouldn’t want to leave them out.
  • Could-haves. These are the cute little add-ons that give your MVP a distinct personality, yet, your early product version could easily do without them.
  • Not this time. These are the features that you’re absolutely sure won’t appear in your MVP version, but you plan to implement them in the final version of your app.

4. Kano model

  • Threshold — features that ensure the operability of your app and are the ones most expected by users.
  • Performance — these features aren’t mandatory, but will substantially enhance user experience.
  • Excitement — features that users do not expect, aimed to generate excitement.

5. Relative Weighting Prioritization

  • Benefit — the advantages that implementing this feature would bring.
  • Penalty — the negative implications of not implementing it.
  • Cost — how much it will cost to develop this feature.
  • Risk — potential challenges its development might entail.

6. Numerical Assignment (a.k.a. Grouping)

7. Bubble Sort Method

8. Effort and Impact

  • quick wins,
  • major projects,
  • fills-ins, and
  • reconsider.

9. Opportunity Scoring

10. Speed Boat Technique

11. User Story Mapping

To conclude




Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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Eastern Peak

Eastern Peak

Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.

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