Uber for Home Services: Developing On-Demand Services Apps | Eastern Peak

One question to start us off with: how do you feel when you have to clean your house or go grocery shopping during your weekends? Probably, that is not what you consider your perfect day-off, and we totally understand why. On-demand service apps appeared to help people take some daily chores off their shoulders, and now this market is booming.

In 2020, the online market of on-demand home services reached $281.9 billion , and in 2027, it is expected to reach $4.1 trillion . These numbers look more than compelling.

Shifting priorities, heavy workloads, and opportunities to make things a little easier — these factors lead people all over the world to the online on-demand services. At the same time, these tendencies inspire lots of entrepreneurs to take a closer look. How about you?

Here you will find the overview of modern on-demand service apps, a list of the vital features, and step-by-step instructions on how to build your on-demand service app.

How on-demand service apps work

Any on-demand application does not provide specific services — it works as a mediator between a service provider and a consumer. With time, the services list gets longer, and now people can order food delivery, taxi, healthcare services, and many others.

In terms of on-demand home services, the market becomes more and more diverse with time. According to Technavio, the niche’s year-over-year growth is estimated at 32,14%, and 38% of the future growth will originate from the Asia-Pacific region.

The roles in the on-demand services business model are cast this way:

  • Service provider: an individual who does the work.

The workflow for these sides consists of the following steps:

  1. The consumer enters a platform and places a request for the work to be done.

Top 7 types of on-demand home services apps with examples

Domestic tasks are very diverse and so are the on-demand home service platforms. So what would an Uber for home service look like? We have lots of examples to share.

General services

Here you can find people for various tasks that usually do not require specific professional knowledge: cleaning, dog walking, minor repairs, etc. In other words, you can find service providers for different needs within one on-demand app.

Market representatives:

  • Thumbtack

Food or grocery delivery

Customers can order the list of groceries from nearby shops or ready-made meals from cafes and restaurants. On the one hand, people do not have to leave their places to get any food they want, on the other, business owners can raise their revenues by using delivery services.

Market representatives:

  • Instacart

Read also: Apps like Instacart: How to Jump-Start Your Local Delivery App


These platforms specialize solely in cleaning services that can be ordered for the same day, booked beforehand, or according to a certain subscription (on a regular basis).

Market representatives:

  • Merry Maids

Construction and renovation

These platforms will provide you with quotes and services for any construction (bigger projects) or renovation (smaller projects) undertakings you have in mind.

Market representatives:

  • Porch

Interior design

Such aggregators connect users with experts who provide a full spectrum of interior design services: visualization, a customized shopping list, assistance in finding and buying necessary items, etc.

Market representatives:

  • Havenly


Service providers of these on-demand marketplaces will help you move any amount of furniture whether you are moving from/to a house or an apartment.

Market representatives:

  • Dolly


Service providers come to your place and pick necessary items which will then be stored for a needed amount of time.

Market representatives:

  • Clutter

Read also: The Most Complete Guide to Building an On-Demand Parcel Delivery App

Tech support

Here you will find specialists providing a full range of home tech maintenance: computer and smartphone support, TV mounting, tech install (video doorbells, smart security cams, thermostats, etc.).

Market representatives:

  • HelloTech

Other, more specialized platforms may include laundry, repair, lawn care, house painting, and subscription home management services.

Under the hood: The main features of on-demand home service apps

The functionality of the future app is equally important for service providers, end users, and app admins. These are the features to consider first.

End user app

  • Task creation: This is the consumer’s first step, so it should be intuitive and simple to finish. Provide the task creation box with all necessary information and extra description to add if necessary.

Service provider app

  • Quick sign-up: Try to ease up the registration process. It can be a registration with social media and a short list of questions for the start, relating solely to the person’s specialization. Then, quick approval from the platform, and providers start getting their first assignments.

Admin panel features

  • Dashboard: It is vital for any app and serves as a control center for the most crucial indicators: the number of registered consumers and service providers, number of orders, total profit, etc.

How to build an on-demand service app in 7 steps

Before developers start coding, there are several decisions to make. The steps we are describing below will show you how to eventually make a list of the app’s features based on your business goals and target audience needs.

1. Find out more about your target audience

One of the business planning challenges you will face is that you have two types of customers: those who provide the service and those who need to delegate some house chores.

Therefore, when exploring the market, find answers to these questions:

  • What is their age and social status?

To systematize this information, you have to create user personas: this is an ideal model of the person who uses your services. You can create a table where you put customer models (students, housewives, full-time office workers, etc.) with the answers to the four questions above.

The characteristics will be completely different for customer categories, but they will eventually bring you to the second step — the value you are going to offer.

2. Define the key value of your product

You have several user personas described — now you should pick one to move further with. The challenges your customers deal with are the main driving forces in creating your value proposition.

Use these tips to make up your mind regarding your marketplace’s offering:

  • See the alternative. Before making a thorough analysis of your competitors, look at the big picture. The online market is not exactly your limit: before looking for services online, consumers may have had some offline propositions, and they may still exist. What is happening with them now? Who are their clients? What would you add if you were a client of your competitor?

3. Analyze market competitors

First, you should start with a simple list and add any of your existing competitors. It does not matter if they work on a similar market or have a slightly different focus: direct and indirect competitors form your competitive field.

You should then take a closer look at each of your competitors:

  • What is their main specialization?

By analyzing all these businesses one after another, you will start to realize what they are missing. It can be one service or a combination of services. Either way, it has great potential to become one of your strengths.

4. Pick a monetization model

You have one specific target audience and one value proposition — now it is time to pick a monetization model. This model should not seem suspicious or disadvantageous for users; they should clearly realize what they are getting with their payment.

Monetization options include the following:

  • Commissions for payment: a platform adds its charge to the provider’s work cost. For example, if the hourly fee is $20 and the platform’s charge is 15%, then consumers see the final fee of $23.

5. Pave the user journey

When you know a lot about your target audience and their needs, use this knowledge when building a user journey: it is a step-by-step experience of your clients when they use your app or website.

Before taking this step, remember that you should think like your users with all their needs and habits.

The four aspects to consider for the user journey:

  1. Context: An environment forms around the users when they open your app. It involves certain circumstances and feelings that appear when using the app.

Now we can move on further. Use the tables above and “put them on” your app’s interface:

  1. Make a list of actions necessary to make after appearing on the starting page of your app. One by one, you should consider every page your customers will use.

6. Proceed to the user flow

It can be confusing at first: what is the difference between user flow and journey? User flow is a more technical concept that includes solely the list of user actions without mentioning doubts, feelings, or emotions. This is a simple route from point A (a sign-up page) to point B (leaving a review).

The user flow is created in the form of a special diagram ( flowchart) that visually demonstrates the user experience, action by action. At this moment, many designers prefer moving further: they use wireframes and mockups.

User flows allow you to

  • build up the story of every user persona;

7. Bring out the features

And finally, on-demand service app development starts after you decide on the final set of features. We have described the basic set above, and now you have a thorough research of your market and audience to add something extra.

Making the list of features without the first six steps is possible but will lead you nowhere. You are just risking launching a product already available on the market or worthless for customers.

Things to consider before the development process starts

We would like to add a few more words if you are all ready to start negotiations with the development team. Keep this in mind before the big start.

The smaller you start, the further you get

When you are only at the beginning of your way, you should test the waters first, i.e., focus on one niche. It does not necessarily mean providing only one type of service — it can also be a limited location (city) or a very specific target audience.

Only after you feel confident in this small market, you can expand a little and try out new opportunities.

For example, Askfortask focused on students as service providers. While the platform was growing, it gained enough reputation to attract professional experts.

Taskrabbit picked a limited territory and consumer audience — these were mothers living in Boston. Now it is an on-demand service known throughout the US.

Do not rely on ready-made templates

When you are on the MVP building stage, the idea to make it faster and use a ready-made template seems very tempting, but it is better not to pick this route.

Now you are about to start a new business with its unique traits and peculiarities. Considering the complexity of on-demand apps, it is impossible to create a “one size fits all” template. Not to mention you do not have enough expertise to face all the challenges in the future.

Solve the chicken-egg problem at the start

End users or service providers — who does your business need first? The answer seems simple. New consumers would come to your marketplace if they have enough services (and service providers) to pick from. But wait, why would providers, in their turn, use your platform if they do not get orders right away?

Most business owners prefer starting with the harder part — attracting service providers. These people will, to some extent, ensure the reputation of your platform. Plus, there are more potential consumers on the web than people who can offer relevant services.

Make a list of several strategies to attract app users

After answering the question “who is my audience?”, brainstorm channels where you can reach out to these people. Standard approaches may not be your thing, so keep your audience in mind first and then turn to common practices.

Will you go online or offline? Should you perfect the user experience in your app to demonstrate them to potential users? Or maybe you need to focus on lucrative monetization models? There are many channel opportunities to try out.

Read also: Smart Strategies to Attract Sellers and Buyers to Your Online Marketplace

And what next?

Contacting an on-demand handyman is not news and can fit in nearly any sphere of our lives, especially house chores.

Before creating an on-demand home service marketplace , you have to do some research: on your customers and their pain points, then competitors and their weaknesses, and finally, your app’s user flow. That is all — you are ready to cooperate with qualified developers, and we are ready to help you out.

Contact our team to discuss the online on-demand market and the app’s features you have in mind.

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See the original article here: Uber for Home Services: Developing On-Demand Services Apps

Eastern Peak is a custom software development company which possesses deep expertise in working with startups and building intuitive mobile apps from ground up.